Project Brief
Client: Collette HQ - Rhode Island, USA
Role: Employer Brand Specialist (HR Dept)
Duration: 10 months
role & Responsibilities
Translated Collette’s Employer Value Proposition (EVP) strategies into compelling multimedia marketing campaigns. Orchestrated emotionally resonant content by capturing the essence of events throughout the year and crafting impactful recruitment ads. Formed strategic collaborations with non-profit organizations, channeling collective efforts towards meaningful causes.
Corporate stories
Produced a diverse range of video content, capturing crucial aspects of the organization's operations. This included filming sales reports, dynamic presentations, confidential private meetings, comprehensive training guides, engaging volunteer opportunities, informative Town Hall sessions, simulated shooter scenarios, and an array of other impactful visual assets. Each production was meticulously crafted to convey information effectively, foster engagement, and contribute to the overall communication strategy of the organization.
Corporate Social Responsibility (CSR)
B2B Collaborative
Recruitment Campaigns
Town Halls
Intranet & Digital Signage
Established robust design standards aimed at enhancing the functionality and user experience of the company’s intranet communications. This initiative not only streamlined information dissemination but also contributed to a more cohesive and user-friendly internal digital environment.
Additionally, played a pivotal role in crafting continuous internal materials tailored for the recently implemented Digital Signage Platforms. This strategic effort ensured a consistent and branded visual identity across various buildings, fostering a unified and recognizable communication style throughout the organization.
Recruitment Content to Entice Audiences
Engaged in collaborative efforts with executives and diverse teams to develop impactful new-hire materials specifically tailored for audiences on social media platforms. This strategic approach involved creating compelling content centered around Collette’s unique workspace environment. The goal was to attract and engage potential applicants from platforms such as Linkedin, Google, Glassdoor, among others, by showcasing the vibrant and inviting aspects of the company's culture and work environment.
Corporate Social Responsibility Campaigns (CSR)
Provided robust support to the Corporate Social Responsibility (CSR) Team, effectively documenting and narrating their impactful journey in giving back. Through compelling storytelling, the CSR projects, in collaboration with non-profit organizations, resonated with audiences, garnering an impressive 5,000 to 15,000 organic hits per video. These narratives not only amplified the reach of the CSR initiatives but also effectively communicated the company's commitment to making a positive difference in the community.
Events, Summits, and Town Halls
Comprehensively documented corporate events, skillfully capturing highlights tailored for internal and external marketing purposes, addressing prospective, new, and current employees. The curated content not only showcased the vibrancy of past events but also served as a dynamic promotional tool, effectively advertising upcoming activities to both existing and newly onboarded staff members.
