Project Brief
Client: Delaney’s Market - Longmeadow MA, USA
Role: Retail Brand Specialist
Duration: 1 year
ROLE & RESPONSIBILITIES
Enhancing Delaney's Market's brand journey, I took their newly created logo and crafted comprehensive branding materials for their next two Massachusetts locations. Collaborating closely for a year, I produced ongoing photo/video content that shaped their dynamic presence during the critical first year of operation. Beyond content creation, initiatives spanned social media outreach, website development, and tangible retail branding assets for public locations and events.
branding Delaney’s Market
Establishing a strong online presence, I took charge of securing and curating content across various social media platforms for Delaney’s Market. From Yelp and Google to Facebook and Instagram, the aim was to create engaging narratives. Fueling their brand story, I produced and marketed compelling photo/video content through these newly established social accounts, bringing their offerings to life. Additionally, I translated their brand into tangible retail assets, crafting product shelf tags, menus, captivating product photography, banners, ads, videos, slideshows, and comprehensive training guides. Each element was meticulously designed to resonate with their audience and enhance the overall retail experience.
retail branded Projects
Retail Branding & Development
Branded Retail Projects
-Product Label Tags / Store Shelf tags
-Store POS (for in-store display/online ordering)
-Large format banners and retail signage
Content Creation for Print/Web Marketing
Retail Photography Projects
-Employee product training guides
-Social media posting / keeping up with engagement
-Newspaper ads, direct mailers, event giveaways
Social Media Film Production
Social Media Video Projects
-Culinary events, food & alcohol tastings
-Volunteer involvement and responsible practices
-Local awards, employee nominations
-Frequent quick ads
Social media involvement
Empowered Delaney’s Market to establish a presence in the new readymade meals market category through providing ongoing content created for social platforms. I facilitated the development of their online community presence across social media, their website, and search sites.
Content worth sharing at the table
I orchestrated a year-round content strategy that not only garnered a substantial following but swiftly transformed casual viewers into dedicated patrons. The reach extended well beyond Delaney’s Market’s local postal code, surpassing the growth rate achieved through traditional word-of-mouth marketing. The tangible success manifested in a noticeable surge in guest traffic, directly translating to increased sales.
Mothers Day Video Ad
Heartfelt content like this resonated deeply and translated into remarkable sales in the weeks leading up to Mother's Day that year. Returning customers made it a weekly tradition to enjoy the delightful bird presence, and it organically became a cherished element, with customers even following the experience on social media.
Webside Development
In the process of crafting content for Delaney’s Market, I strategically cultivated their social media audience in anticipation of the website launch. The website design was meticulously centered around Delaney’s Market values, ensuring a seamless alignment with consumer expectations. Key features included integrated email signups, expanding online menus, and real-time social updates for an immersive online experience.
Branding Process
This expanded overview encapsulates the meticulous process of building Delaney’s Market's branding identity. It commences with the development of a distinctive logo and extends to explore innovative applications, including packaging and diverse marketing materials.
Nominated!
The Howdy Awards
While working for Delaney’s Market I was nominated for an award in Hospitality Excellence, held by The Howdy Awards Gala in Western Massachusetts.
Every kind person nominated ultimately lost to the kindest person amongst us, Santa Claus (played by Dave Harris).
