PROJECT BRIEF
Client: Concept Zombie LLC & Organic CBD LLC - USA
Role: Multimedia Content Creator
Duration: August 2020 - April 2021
Project: Branding & Storytelling Via Film & Photography
Organic CBD LLC’s Story
I became part of the non-profit organization Concept Zombie LLC in California, where I collaborated with a client in Vermont seeking to distinguish themselves in the hemp industry. My focus was on working closely with Organic CBD LLC, documenting the intricacies of daily life on their organic CBD farm. With 16,000 meticulously nurtured plants poised for harvest, each cared for by hand from seedling to maturity, I captured the essence of their dedicated cultivation process.
Organic CBD LLC
About Our Organic Farm
I documented and narrated the narrative of Organic CBD LLC’s farm by capturing their daily operations, delving into their perspectives on organic farming, and illustrating how their products contribute to the well-being of others.
Content Through Stories
Curated an extensive library of photo and video content, fueling daily posts across various social media channels. The content spotlighted the intricate 'day-to-day life' at Organic CBD LLC's farm, offering a behind-the-scenes look into the meticulous plant care and year-round processes involved in crafting their exceptional products.
Stories Through Activities
Encapsulated within these videos are the nuanced facets, the subtle details that collectively form the tapestry of daily life on Organic CBD LLC's organic farm. Each video thoughtfully captures the essence of the day-to-day routines, revealing the dedication, care, and authentic processes that contribute to the unique character of the farm.
Updating Product Photography
Revitalized the online shopping experience by meticulously photographing and updating the entire product inventory. Every image was carefully crafted to not only showcase the products but also to mirror the core values and unwavering commitment to quality that define the brand.
Integrating Product Photography Into Packaging
Through the infusion of fresh, compelling content, we embarked on a transformative journey to revitalize our client's packaging designs. This strategic overhaul was pivotal, serving as a dynamic catalyst to redefine the brand's visual identity. The incorporation of new content played a crucial role in not only modernizing the packaging but also in communicating a renewed narrative that resonates with the target audience, elevating the brand's overall appeal and market presence.
Updating Content For Shoppers
Populated their shop with content that popped!
Better Experience for Shoppers
The seamless fusion of product information and stunning imagery played a vital role in the organic evolution of this small company's rebranding journey. Renowned for their unique products and existing solely in the digital realm, the visual allure of the photography became paramount. It wasn't just about showcasing the products; it was about crafting a visual narrative so compelling that it left a lasting impression on customers who knew the brand solely through their online presence.