PROJECT BRIEF
Client: Octi-Inks - Orange County CA, USA
Role: Corporate Identity & Product Branding
Duration: 3 Months
ROLE & RESPONSIBILITIES
I spearheaded the development of the Octi-Inks concept, orchestrating every aspect from logo identity and product design to packaging innovation. Expanding the brand's reach, I elevated it through the creation of a comprehensive corporate stationary kit, a visionary brand concept book, and the inception of cutting-edge app design concepts.
Brand logo development
After in-depth discussions with stakeholders to understand their vision for the logo, I embarked on sketching ideas that aligned with their specifications. The client sought a logo that exuded sophistication, positioning itself as a distinguished retail partner in the custom writing instrument industry.
Final Logo direction
packaging development
After finalizing the logo identity, the subsequent focus shifted to crafting the design for product packaging and associated materials. Given that the client marketed both single bottles and sets of three, the packaging had to be thoughtfully developed to accommodate both product variations.
product assembly
After obtaining approval for the chosen packaging direction, I delved into a detailed exploration of materials and iterations. This involved experimenting with various textures, finishes, and visual elements. Multiple concepts were iterated upon, allowing for the careful selection of materials and design elements that best aligned with the brand's vision and resonated with the target audience. The iterative process ensured the final packaging design exceeded expectations in terms of aesthetics, functionality, and brand cohesion.
Final product Design
With the packaging design finalized and expertly photographed, my focus shifted to visually presenting the vibrant array of packaging options, showcasing the potential for mix-and-match possibilities a customer could opt for within sets of three packaged in a box set. These designs spilled over into other areas such as stationary kits, app design, process design booklet, etc.
box set Design
Corporate Stationary Kit
App Concept
Brand development book
Following product development, I meticulously compiled a printed process book that comprehensively outlined the creative journey from brand discovery to the final execution. This document served as a invaluable tool for the client in showcasing the intricacies of the creative process to potential investors.
*For those eager to explore the complete process book in PDF format, please click the link provided in the prominent image below.
